In a previous post, we discussed the importance of having a plan for your marketing and branding. As you are thinking about what you want to accomplish this year, you must also consider what it will cost and how much of your budget you will need to support it. A common misnomer when it comes…
It’s important to develop a marketing plan to propel your business throughout the year, but let’s remember that nothing happens until you get started. The best plan in the world is useless if it just stays on paper. Business owners commonly find themselves in one of two categories: they either plan too much and never…
#1. Website At the awareness stage, your prospective leads aren’t doing research with the intention of purchasing anything from you. Instead, they’re simply looking for answers, entertainment, or information! Approximately 96% of visitors that come to your website are not ready to buy. And that’s exactly why, at the early stages of the customer’s journey,…
What does it mean to be consistent? The dictionary defines consistency as doing something the same way over and over again. While this may seem boring, it is essential in grounding your marketing. If you want your audience to recognize your brand, you have to deliver a consistent message that becomes familiar to them. If…
Designers are creative beings. Although every designer possesses a unique signature ingrained in their individual style, we seek and absorb inspiration from all around us. Exposure to creative expressions in the things we see, read, and even hear, awakens our passion and strengthens us as artists. Most critical of ourselves, we seek perfection in what…
We received quite a bit of feedback on this post from Sept. 2013. Just in case you missed it, we decided to reprint. Selecting an online printing company to support your business is a critical choice, and one worth considering. In addition to considering quality, cost, and speed of a printing project, there is the…
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