Cohesive branding is essential to growing your business in 2021 (website, print, social media, etc.). What is cohesive branding? Branding is everywhere. Everything and every person has a brand. So, if you have a business, you have a brand already. The goal would be to create cohesive branding, so that people say exactly what you…
What does it mean to be consistent? The dictionary defines consistency as doing something the same way over and over again. While this may seem boring, it is essential in grounding your marketing. If you want your audience to recognize your brand, you have to deliver a consistent message that becomes familiar to them. If…
Branding isn’t your logo. Branding is everything you are putting out into the world in regards to your company, and works to build recognition, loyalty, and trust. Visually, it does include the logo, but, it also includes how you tweet, and what your sidebar graphics look like on your blog, and whether or not your…
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