As we shift into the era of a “new normal” we are presented with an opportunity to prepare and propel our businesses forward. As a small business owner, I find myself reflecting on ways to maintain visibility while providing value to the clients we serve. I have spoken with colleagues and other business owners, and discovered many are in the mode of reflection and reinvention. We’ve made the necessary adjustment to work remotely, Check! Now is a great time to focus on planning for what’s next. Consider what the business and brand are going to look like through and on the other side of COVID-19.
Let’s get to planning, but where to start?
Review and Revise:
Dust off that old business plan! It’s time to look at what is working and what is out of date in terms of growth and sustainability for the business. What can we improve upon in terms of goals, process and projections? Clearly define new goals for the next 5, 10, and even 20 years. Outline how the business will address the needs of clients through new and renewed service offerings. Develop plans and strategies to reach and engage new clients through targeted efforts.
Revive and Renew:
Put the new plan to work! The review and revise process set the foundation for developing a planned path forward. The success of any plan starts with strategy. Through a strategic planning process, you develop insight on not only what has worked well, but who your ideal client is. A strong strategy is crucial to targeted messaging and result driven marketing efforts. Need to consult a professional? We have a few recommendations.
Refresh and Relaunch:
Share your message with the world! With renewed insight, a strategic plan, and fresh momentum, deploy communication initiative that entice, educate and engage. Leverage every tool at your disposal, from website and social media to webinars and podcasts to increased visibility and awareness around your brand and message.
We are here to help.
Visual Appeal LLC is a creative agency focused on energizing brands. We support small businesses through the design and implication of consistent and cohesive visual and verbal branding initiatives. Let’s take a look at how we can help propel your brand forward.