5 Ways Small Business Owners Can Increase Brand Awareness

By client services

#1. Website At the awareness stage, your prospective leads aren’t doing research with the intention of purchasing anything from you. Instead, they’re simply looking for answers, entertainment, or information! Approximately 96% of visitors that come to your website are not ready to buy. And that’s exactly why, at the early stages of the customer’s journey,…

An energetic brand must be interesting

By client services

Is your brand interesting? This may seem like a silly question to ask. Who doesn’t think their brand is interesting, right? But, when you’re evaluating your brand and the level of energy it has, it’s not all about your perception; it is how others see you, particularly your customers. When you choose to purchase a…